Our history and our mission beyond what we do.
In each product, we have dedicated not only years of research and development, but also a deep passion to make a real difference in people’s lives.
Mission
Our mission at Velluto Cosmetici is to provide innovative and effective cosmetic products that enhance the daily lives of our customers. We strive to be leaders in the cosmetic industry by offering solutions that are safe, reliable, and environmentally friendly.
Vision of Velluto Cosmetici.
We see ourselves as a globally recognized leading company for our excellence in research, development, and production of cosmetic products.
We are committed to continuing to be pioneers in the integration of science and beauty, creating products that inspire confidence and promote self-esteem.
Eliana Guerrero
Founder & CEO
Our values
At Velluto Cosmetici, we adhere to fundamental values that guide every aspect of our business
Effectiveness
We are committed to offering high-quality cosmetic products that deliver on their promises and provide tangible results
Transparency
We believe in total transparency in our production process, from ingredient selection to production and distribution of our products
Ethics and Responsibility
We are committed to operating ethically and responsibly in all our business activities, prioritizing the safety and well-being of our customers and the environment
Environmental Commitment
We are dedicated to minimizing our environmental impact through sustainable practices throughout our supply chain and operations
Reliability
We strive to be a reliable brand that our customers can count on to meet their personal care and beauty needs.
Simplicity
We have the clarity and ability to focus on the right priorities, eliminating unnecessary complexity to create solutions for people's well-being
Our History
In the heart of Sicily, in the municipality of San Pier Niceto, where the sun and the aromas of citrus dance in the air, Velluto Cosmetici was born in January 2024. Created by Eliana Guerrero and Luis Armando Paez, inspired by their oranges and the memory of our homeland, we decided to combine my experience in chemical engineering with our love for Sicilian culture to create a truly exceptional line of cosmetic products. Our ingredients are carefully selected, from algae rich in minerals from the Mediterranean Sea to extracts of local plants; each ingredient is chosen with precision to nourish, revitalize, and enhance your skin. Our commitment to excellence and authenticity is reflected in every step of our production process. Every product is made with love and care, using traditional Italian techniques combined with the latest scientific advances to ensure maximum effectiveness and safety.
What we do
At Velluto Cosmetici, we are dedicated to creating an exclusive line of cosmetic products inspired by the beauty and natural richness of Sicily. Our passion for excellence drives us to achieve the highest quality standards in every stage of our production process:
- Meticulous Selection of Raw Materials: We start with a meticulous selection of raw materials, inspired by the Sicilian soils, its oranges, its sea, and its people. Each ingredient is carefully chosen for its quality and effectiveness, ensuring exceptional results in caring for your skin.
- Scientific Innovation: We strive to be at the forefront of scientific and cosmetic innovation. At the heart of our philosophy is commitment and human sensitivity. Our team of research and development experts works tirelessly to create products that meet the specific needs of the skin, using advanced technologies and patented formulas.
- Products for Specific Skin Needs: We understand that every skin type is unique, and therefore we focus on developing products that adapt to various dermatological needs. We are committed to offering solutions for oncology patients, pregnant women, and people with conditions that make their skin particularly delicate and
sensitive. Our products are formulated with carefully selected ingredients to provide gentle and effective care, without compromising quality or safety, even in the most demanding conditions.
Commitment to Health and Wellness: At Velluto Cosmetici, we believe in beauty that goes beyond external appearance. We are committed to promoting health and wellness in every aspect of our products, ensuring that they not only beautify but also deeply care for the skin and promote a sense of well-being in body and mind.
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